Regression Analysis Speech or Presentation Example | Topics and Well Written Essays - 750 words

Relapse Analysis - Speech or Presentation Example Fundamentally, it takes into consideration assessment of the fixed and irregular impacts models in non-straight displaying structures and just accept boundary and variable non-linearity. Supposition 2: Expected estimation of mistake is zero This presumption presumes that the blunder segment will restore a zero mean implying that the watched mean won't be efficiently contorted away from the genuine incentive by the blunder (and this appears differently in relation to an orderly predisposition impact which would misshape the watched mean away from its actual worth) (Good and Hardin, 2009). Supposition 3: Autocorrelation Amongst the presumptions frequently made in relapse examination is that mistake terms not reliant on one another or rather non-corresponded. This is anyway not generally the situation. At the point when this supposition that is abused, in spite of the way that the relapse model is as yet usable, in expectation esteem, its helpfulness is generally reduced. This examinati on considering the connection between the factors looks to expect its essence and subsequently evidence that the model’s convenience is to a great extent lessened. The evaluated relapse boundaries, a, b1, b2, . . . ,bk, are left as fair estimators of the individual genuine qualities, A, B1, B2, . . ,Bk, and henceforth the model stays fitting for foundation of point evaluations of A, B, and others., and it tends to be utilized in expectation of estimations of Y for X esteem sets (Good and Hardin, 2009) (Good and Hardin, 2009). Autocorrelation is regularly a result of mistakes connection. It expands the extent of speculation to take a gander at various perceptions which come about because of fluctuating circulations which are non-logical. Suspicion 4: Heteroskadascity Sphericality supposition frequently suggests that there exists homoskedasticity of blunders, and that change is steady across cases. Infringement of this offers heteroskedasticity whereby the prescient model does especially poor in some situation. Take for example for this situation where there is a likelihood that joblessness or gas costs across nations might be solid yet there is lesser evidence to put stock in the information identifying with the equivalent acquired from different nations. Such a case would offer ascent to expanded irregular variety, and consequently tremendous mean mistake fluctuations, in the separate nations. All in all, Heteroskedasticity happens in examples where the homoskedasticity supposition that is damaged, offering ascend to Assumption 5: Multi-collinearity suspicion Whenever there exists moderate to high intercorrelation among indicator factors, multi-collinearity is accepted to emerge. Normally, multi-collinearity presents a genuine examination issue when numerous relapses are utilized. These incorporate its extreme restricting of R’s size given that indicators follow a fluctuation as much equivalent to that of y, making a trouble in assurance of the v alue of an indicator due jumbling of the impacts because of relationship among's them, and an augmentation in relapse coefficient variations (Good and Hardin, 2009). In this case’s, various factors are considered in the model including gas cost, barring food costs, joblessness, and individual use which was expelled because of its high relationship to different factors. Notwithstanding, even with the incorporation of different factors, it is still accepted that different factors have some slight relationship to one another. For example, food administrations are probably going to be affected on by gas costs and the equivalent is valid for joblessness rates. End Understanding relationship

Stuck in Neutral

Unfinished copy of Stuck in Neutral Terry Trueman’s Stuck in Neutral is about a kid who has Cerebral Palsy but then loves his life. Shawn McDaniels has a great deal of issues however he stays idealistic. His CP has left him completely crippled; he can't walk, talk, eat, or impart. Despite the fact that Shawn recognizes that there is â€Å"Bad News† about his reality, he centers around the encouraging points throughout his life. Shawn cherishes his family profoundly and acknowledges individuals. Shawn finds the tangible universe of hearing, smell, taste, and internal life, which is loaded up with his recollections and incredible excursions of his seizures. Shawn is an exceptionally adoring individual. Everybody can see this by how Shawn adores his family and acknowledges individuals. You can see this all through the book, similar to Cindy showing Shawn how to peruse. Due to Cindy, Shawn currently realizes how to peruse, and he now vulgar more in his general surroundings. He cherishes his dad in view of what he has accomplished for Shawn. He had Shawn go on a reasonable ride with him since he felt terrible for him, Shawn additionally acknowledges the sonnet that was made for Shawn and is presently a popular sonnet (pg. 29), and in conclusion, Shawn has trust in his dad since they have twofold jointed thumbs and each time he sees Shawn, he would in every case first draw back his fingers. The explanation Shawn’s father does this is on the grounds that they share something for all intents and purpose and Shawn cherishes this extraordinary association (pg. 52). However, ultimately Paul. Paul since he went to bat for Shawn when he was getting assaulted by the criminals. Shawn says, â€Å"I’ve never observed Paul like this, he resembles a monster† (pg. 94). These are the reasons why he cherishes his family the most. Shawn finds the tactile universe of hearing, smelling, taste, and contacting intriguing. Shawn has an extremely unmistakable character. Shawn cherishes the site of the artworks that he has seen, the vibe of the wipe and water on his back when he is cleaning up, the sound a 1966 Portage Mustang and the flavor of smoked shellfish and chocolate pudding (pg. 84). He has consistently cherished when his father’s arm was around him in the recreation center since he has expected that he may slaughter him, he has a sense of security and agreeable in his arms (pg. 98). He additionally recollects when he was at the science show that he can recall all the hints of the music that was playing there. He heard all the tunes and could recollect them all from the tunes, tunes, and orchestras. He has and will consistently recollect the things that he has cherished. The character that separates Shawn from every other person is his inward character. Shawn adores his internal existence of memory and seizures. This is the thing that separates him from every other person. This is on the grounds that he thinks seizures are supernatural occurrences. Since it is the main thing that allows him to free (pg. 31-32). The delights of his seizures is the point at which he senses that he is free, taking off over Seattle and when he sees the various hues. He feels like that is his lone time that he feels typical. He feels ordinary since he can move like a typical individual and feel like a typical individual. He would sell his family and his companions just to keep his seizures. He would do anything just to keep his seizures. â€Å"I would even surrender my loved ones just to keep my seizures†, Shawn. In the book, Shawn faces a ton of obstructions throughout his life. In any case, at that point he had some great occasions, similar to his affection for his family, his tactile universe of hearing, smell, taste, and contact, and his adoration for his internal existence of memory and seizures. He doesn’t care that he has CP, he simply need to carry on with his life without limit. Everybody can gain from this since now we can say that we are fortunate to have a typical life and we can be thankful to not have issues with our body

CP20 Mohit Aron from Cohesity Talks about Secondary Storage Market and Challenges or Starting a Business

CP20 Mohit Aron from Cohesity Talks about Secondary Storage Market and Challenges or Starting a Business INTRODUCTIONMartin: Hi folks. Today we are talking about Data. Today we have Mohit Aron from Cohesity. Hi Mohit, who are you and what do you do?Mohit: Hi Martin, good morning from California. I am Mohit Aron, I am the founder and CEO of Cohesity, which is a storage company that intends to disrupt the secondary storage market.Martin: Cool. What is the secondary storage market?Mohit: So to understand that, let’s look at storage in a data center. It can roughly be divided into 2 parts, one is called the primary storage and the rest is called secondary storage. Primary storage is what keeps your business humming, it’s the one where you run your mission critical applications. Everything else is secondary storage, everything else that is not mission critical does not require strict SLA’s is secondary storage. An example is backups, or test and development, or analytics, most of analytics is not mission critical. All these fall under secondary storage, that’s the definition of secon dary storage.Martin: Okay, cool.IDEA OF COHESITYMartin: So when did you start Cohesity? And what did you do before?Mohit: I started Cohesity in June 2013 and before that for a little more than 3 years, I was the brains behind and the founder and CTO of a company called Nutanix who are looking to possibly go IPO this year.Martin: Cool.Mohit: They are in the area of primary storage, where I, along with the rest of my team, invented the concept that is now called hyper convergence. And that’s what that company is about.Martin: Cool. So they other company that you started is about the primary storage and the current company is about the secondary storage. So no competition problems so to speak.Mohit: Yes, no IT or overlap problems. I did not want to compete with my own baby, so to say.Martin: Cool. And how did you come up with this idea of going to the secondary storage? What type of problem did you see that you wanted to target and solve?Mohit: I think the best way to describe that i s, the light bulb moment when I saw the opportunity that there is a business here. That rose from a single question, which was: Why are backups an insurance policy?If you think about it worldwide in enterprises, people spend billions of dollars doing backups and yet backups are nothing more than an insurance policy. You never use them until you lose data or you need to retrieve something for compliance purposes. So that does not make sense, there is all this backup infrastructure sitting out there that is just there for peace of mind. That didn’t rhyme well, so the question was: Why are they just an insurance policy? Why not do more with them? That’s what led me in an exploration path which led to Cohesity.Martin: When I am thinking about storing data, also is you think of as an insurance premium or so, what makes your company unique if I can use like other Hadoop clusters, for example?Mohit: Yes, so Hadoop clusters are more for doing analytics.Here is the reason why our company is unique; we are cohesively addressing the whole of secondary storage. Most other secondary storage solutions only address one aspect of secondary storage, or one pain point.Let me give you a few examples; today there is one device which you have to buy from one vendor for just doing your backups. Then there is another one for just doing analytics, and you just mentioned Hadoop for that. Then there is another one on which you run tests and development. And all these devices are not used at the same time, one might be idle and the other ones might be used, you have to buy them from different vendors, manage them through different UI’s. So there is all that fragmentation that today plagues secondary storage.What makes us unique is that we are the first ones who want to consolidate all these different work flows into one platform, and that’s a very holistic look at secondary storage, and that differentiates us from whatever has been done in the past.So for example, imagine a plat form that can do both backups and analytics and test and development and maybe some file sharing. So we are bringing together these work flows that used to run in silos on one hyper-converged and infinitely scalable platform. That’s what we are about.Martin: Understood. Like if I want to rephrase that it’s like basically a data App store so to speak.Mohit: Yes, a data lake if you may want to call it, along with other stuff, which for example things run on you, you also need to prevent them from stepping on each other, so you need those controls, so a data lake with all that stuff.Martin: Cool. When you go back in time, like imagine the first 2 or 3 months or so, what have you been working on? What was a typical day in the life of Mohit?Mohit: I like to say the company starts on a vision, actually on a light bulb moment and I described the light bulb moment to you. Then the next thing you should do or any entrepreneur should do is a lot of planning for the future. So, there are a lot of filters you apply and a lot of planning in terms of engineering and product management that is done. And then beyond those first few months, it’s all about executing on that plan.So a day in the life of Mohit was basically doing brainstorming to design how the implementation of the vision would look like, and then also charting out a plan on basically literally which month we would do which part of engineering. And so at the end of it, I gave my VC’s who I raised money from 3 or 4 months into the company, I gave them a plan which basically said that 2 years from then, I would GA the product based on my plan, and low and behold, in October 2015, we  GA-ed our product.Startups are a lot about planability and a lot of people think that a lot of it comes from luck, but the most successful startups actually plan it all, and then it becomes a matter of execution.Martin: In those first 3 or 4 months before you raised money from venture capitalists, how did you assemble a team s upporting you and working on this? And how did you finance it? And what did you try to achieve during that time in order to show that much traction to investors so that they invest money into your company?Mohit: Right, so I would say the process actually started before I incorporated the company. I actually incorporated the company in June, but the brainstorming with the initial guys stated much earlier, around March 2013. And so basically I have, from my last company I had built up a little bit of a reputation, so people wanted to join me in whatever I want to do and the best way to kind of help them start or we all start is for us to do was brainstorming.For a good 2-3 months, we were literally sitting and dissecting the market on what are the gaps in the market. So we dissected the market into storage, virtualization, security, mobile space, any area that we felt we have the expertise to address. And then we looked at all the past companies in the last 3 years that VC’s have fu nded in those areas, and that led us to kind of draw patterns where the goal is moving in those areas and where the gaps are. And once we were kind of happy with the gaps then we made a decision, okay well this gap is worth doing a company on. And that’s what led to the founding of the company. And once the company was founded, it was all about sitting and then doing a different kind of brainstorming, which was about how the design of the product is going to look like and how the planning is going to look like in the future.So those were the first few months of the company, and your question was how did I assemble the team, well, they just kind of followed, some of them came, they had worked with me in past companies, some of them had heard about me, some of them were just interested in joining early stage startup and they heard from some friends there might be one coming here, so just a plethora of people. So we had about, somewhere between 5 and 10 people that we had. I funded i t myself, I put in some of my money, I realized that just renting a small space doesn’t cost much here in California, it costs about $1000 a month, and so I rented a place where we all used to come and we used to do brainstorming. I wasn’t paying any salaries before the company was founded. And once the company was founded, I put in some money of my own to basically pay the salaries, and these were smaller salaries with the understanding that once we get the proper series A money, we will be going to market salaries, and so that’s how the company bootstrapped.Martin: One question comes up to my mind; when I am talking to other tech founders, sometimes they are talking about IP issues, intellectual property so to speak. How did you manage that because you had 2 phases in the starting phase: you had one which was an informal one where the different people brainstormed about a solution, how to move forward, and then you had a formal kind of set up of the legal entity which is mor e kind of clear who owns the IP on what is generated. How did you migrate from this informal state to the formal state so that you are sure that nobody comes after you?Mohit: That is a fantastic question, and any entrepreneur who is going to brainstorm before doing a company should follow what I did. I took advice from a lawyer, and the lawyer said: Okay do this; you have rented a space for doing the brainstorming. Now you make everyone, whoever comes and does brainstorming with you, they should sign something that says any ideas generated under that roof belong to me. And so what that means is no one can come behind and say: Well, that was my idea, because those ideas belong to me. Now if you are not happy with that, well you can’t come to that brainstorming.That was the arrangement we had and it was on my honor; so let’s say we came up with 5 ideas, and we decide to pursue one of those ideas ourselves for doing the company. Now the other guys who are welcome to pursue the othe r ideas, and it was on my honor that I will not go behind them and say: Hey even though the IP belongs to me, if they become big later on that I will come behind them. That’s on my honor, that’s on my reputation and if you are not happy with this arrangement, well you just don’t have to come. So that’s how I protected. Later we had some written statements from these guys that any ideas that were generated are going to be assigned to me.Martin: Makes sense.PITCHING TO VENTURE CAPITALISTMartin: So when you talked to these venture capitalists, how did you reach out to them? I suppose you had some initial contacts already because you started a company before and what was your pitch like to them, in order they ship a significant amount of money?Mohit: Yes. I will talk about what happened in my case, but I will also talk about what happens generally to any other entrepreneur out there because what happened to me is not general enough. Because I had a little bit of reputation from my last company, so venture capitalists were actually knocking down my doors literally as soon as I left my last company. Every week I used to have 2 or 3 meetings with venture capitalists, I did not invite those meetings, they wanted to just fund whatever I had to do. So it was literally me holding back taking the funding, and as soon as I was ready, literally in 3 days the funding was closed. And it was closed from the best VC in town which is Sequoia.So that was a little bit special, but I think the way regular entrepreneur who is maybe doing the company for the first time, my advice to that entrepreneur is the way to proceed would be to first get the idea on down,  do the kind of brainstorming I suggested, and then once it’s finesse a little bit, what they should do, and at this stage they probably have 2 or 3 ideas that they think they can do a company on. Now they should go and reach out to some friendly VC’s, VC’s that maybe their friends know are friendly, and just in formally work with them, and have them tell you what they think about the idea, rather than just going and formally pitching to the VC and then it becomes a zero or one decision, a yes or no decision. What I would recommend is just go to the VC’s, just have informal discussions on a white board, tell them what you are doing, have them help you in finessing the idea and towards the end of it, you and that VC have together worked on the idea to its finesse and then he is far more convinced to put the money in. And you can do it with a couple of VC’s or just one VC. I think that’s a very productive way of shortening the time you can engage with VC’s, as opposed to just kind of reaching out to VC’s, okay I am coming to present okay now tell me you are willing to fund me or not. For a new entrepreneur, that can be kind of taxing because, you know VC’s are all about risk management, and they may not jump right away.Martin: So imagine, I am a first time entrepreneur, I have som e idea, maybe I already have already an MVP and tested and have some minor traction. And now I would like to follow your steps and say: Okay, I want to find 1, 2, 3 VC’s that are well known, have sufficient capital to put up and I want to get in touch with those in order to have these kind of white board sessions. How do I convince them to spend, I don’t know, 1 hour, 2 hours, how much time typically you would do that? With what type of pitch would I do to convince them?Mohit: I would first of all recommend going to them through someone you know, who is in touch with them. One example is, there are angels throughout the valley, and these angels can connect you to VC’s or I am sure everyone has friends who have done companies in the past and they have worked with these venture capitalists. If you don’t have that, well try finding out just by talking to people who these friendly VC’s are. And then just maybe writing them an email with possible a pitch deck and then saying th at you just want to come and socialize with them.So that’s the way you can start, and then go from there, and I am sure there will be a lot of things in the beginning, not every VC would open up to it, but I am sure you will find some, because you also have to realize, not only are entrepreneurs searching for VC’s. VC’s are also searching for entrepreneurs because they have all this money that they have to invest. And if your profile looks good on paper, if you have worked in good companies, your background is good, they actually want to engage with you, they want to see if they can help you and get a business started. It’s all about investing money and the VC’s are actually they are in the business to invest money. So you would be surprised how good the VC’s are in being helpful because it’s in their own benefit, they can potentially get an insight, and early insight into where the company might go and they get to invest at an early stage.Martin: Imagine, I would have come up with some similar idea of Cohesity, of going for the secondary data storage market. How would I then select some VC’s that I would like to talk about my business model? Because I don’t want to compete with lots of portfolio companies of specific VC’s maybe because I don’t want to give some insights which they then can use for companies that they have already invested in. How would I then decide?Mohit: The way you decide is, so you look at the various VC’s in town who are known to invest in storage. Every VC is good in something, they have a couple of areas they specialize in. And so you will choose a couple of VC’s who have invested in storage in the past, then you will look at their portfolio and see if there is any company that can flex with what you do. So those VC’s are out, you will not go to them, they will not be able to fund you. And so from the remaining list that is left, you would say: Okay, here are the individual partners at these VC firms that mi ght be interested in funding something like this. So then you would try to find out ways to connect with them through friends, through other known people in the Valley, or just a blank email if nothing else works. And so that is how I would advise going about stuff.Martin: Great.FINDING FIRST CUSTOMERSMartin: Mohit, let’s start about thinking once you have developed some kind of MVP of your platform, how did you find and acquire the first customers? And can you give us some kind of insights on what a typical customer or customer segments look like?Mohit: Let’s step back a little bit and understand there is a method to the madness. So I would encourage everyone to study what is called the technology adoption curve, which was proposed by a gentleman called Jeffrey Moore, in a book called Crossing the Chasm, it’s a very famous technology adoption curve. And what an entrepreneur needs to realize is that the initial adoption is done by what are called early adopters and innovators. And then once that phase has passed, there is a chasm, a big chasm that we have to cross and then there is something called the early majority. And so the early phases of the company, the first 3 or 4 years of the company are all about these phases. And your MVP has to not target the early innovators, it has to target the early majority because those are the guys who will eventually determine that you will be successful. And early majority is defined roughly as customers who normally will not buy from a startup but their pain is so high that they cannot go to any branded company out there to find a solution for what they do. So your MVP is addressing a pain point for the early majority.Now once you have developed that MVP, now the way to find early adopter There are several ways, an early adopter might just be through a friend working at a company, and you say, hey can you do me a favor and start testing my product, or introduce me to someone in your company as a favor will start t esting your product, that’s one. There is no reason for him to buy, he is just doing you a favor.Another way to do that is, you know I would encourage entrepreneurs to find some influential advisers, and these advisers might be executives from successful companies in related areas. So the whole idea is not only do they give you advice on what to do and what not to do, but they also potentially connect you to customers.So in my company, I got my early adopters through my advisers. I have advisers from Riverbed, there are a couple of gentlemen, one is called Eric Wolford and these are the advisers that connected me to Riverbed customers, and these were good customers of Riverbed that had developed relationships with these advisers over time. And so they were more than willing to listen to them and say: Okay, I think I trust your word that this is a technology I need to look at, and I know it will be rough in the beginning, but I am willing to help these guys. I mean they also feel g reat that they are helping a new entrepreneur and a new company.That’s how we got our first product in their hands. For us, one of the earliest ones was as thankfully a media company in Chicago, and the CIO of that company, his name is David Jim Bruno, he is a big fan of what we do, and he was more than happy to be an early adopter and go through those rough ages. And you will find actually press releases that he talks a lot about us because we have improved his data center tremendously cutting down costs and stuff. That’s what an early adopter sees, that yes he understands that there is going to be bumps in the beginning but eventually the end goal for his organization is good. And especially when your advisers are saying that this person, this company is to be trusted, something to be looked at, they will jump.That’s how you start. Maybe your VC’s introduce you to those customers, maybe your advisers introduce you, maybe some friends introduce you, that’s how you start. And you make those guys happy and you make those initial customers very happy, you are very responsive, you are engaged with them, you develop relationships with them. That’s how you start and once they help you finesse the product a little bit, then you go forward and get a few more early adopters. Then once you are happy that there is some early adoption, that’s when you try to cross the chasm and start shooting for early majority. Remember though that your MVP was already made for that early majority, so now you are ready for taking on the market.Martin: Cool.FINDING ADVISERSMartin: Mohit, imagine I am starting a company and I am looking for these type of advisers that you are referred to, how do I find, convince and incentivize those people?Mohit: Yes, you know there are various ways; you can find them through friends. If you have VC’s, I mean by this time, I mean you have a product and you are going to customers, so you probably have some venture capitalists, those guys w ill connect you, they will recommend who might be relevant in your field. You yourself would know from the past So as an example, I am doing a storage company but it also happens to be an enterprise company, so I know that other enterprise companies are going to be relevant. Senior guys at other storage companies or senior guys at enterprise companies I gave an example of Riverbed which is an enterprise company, so I know that senior people from that company would be relevant and they can give me good advice into how I should proceed.That’s how you know, and then the way you connect to them is either your VC’s or your other advisers or maybe some friends. In my case, a little bit of the reputation helped, a little of my past helped. Some of these guys had already connected to me when I was the CTO of my last company, so I got some of them through that. Other guys I just got through friends, through VC’s, Sequoia connected me to some of them. That’s how you connect, it’s ve ry organic, there is no set formula for getting these guys.And the way you incentivize them is basically you try them with some equity so they have asked, who are providing that advice over the next couple of years. And it’s very standard in the valley, I mean you choose, these are standard numbers based on how early the company is, it might be a little bit more than a little bit less, but there is a range. And as long as you are within the range and these guys are actually interested in helping you out, they will become your advisers, and that’s how you start.Martin: What is a typical equity range in the valley for advisers?Mohit: Well if you are very early, it might be, depending on the quality of the adviser, it ranges from .1% .5%. Depending on what’s the caliber of the adviser, has he been CEO of a big company and is a big name, then clearly he will be on the higher side. But if he has not been there then it’s a little bit on the lower side. It also depends on how earl y stage the company is, if you are just starting out, maybe it’s a little bit on the higher side, eventually it’s also a little bit of negotiation.But on average, maybe .1% or .2%, you know, that’s what the advisers will take.Martin: And because you said that they are also vesting, is it also similar like with employees who are vesting that if the adviser does not perform well after 6 months, 12 months, 18 months whatsoever that he will not continue to vest anymore?Mohit: Yes, I mean the clauses, these are up to your lawyers, so your lawyers will draft up the advisory agreement and the agreement says that in case either of you is not happy with each other, you can terminate that advisory agreement. And so yes, as soon as you terminate that agreement, he will stop to vest. So it’s exactly kind of like an employee, he just doesn’t have the other benefits that employees enjoy, he is not paid a salary, he doesn’t have any health benefits, all he does is be basically vests eq uity. In rare cases you may even be paying a salary, I have not done that with any of my advisers, but I know some companies that do that, they also pay a little bit of salary to their advisers.It’s all based on negotiation but generally speaking it’s just equity. And they vest and that’s it, and if you don’t like what they do well you can terminate the advisory agreement.ENTREPRENEURIAL ADVICE FROM MOHIT ARONMartin: Mohit, imagine a friend comes to you and says: Mohit, I want to start a company. What type of learnings that you generate for yourself that you can share with him so he makes less mistakes?Mohit: Yes, so very interesting question. The first question I ask is: Are you doing a company just for the sake of doing a company, just because you want to become an entrepreneur? That’s the wrong reason for doing a company. A company is all about, in my mind, 2 points; the first point is where the world is today and the second point is how the world will change when your company is selling the product. And that difference, unless it’s meaningful, you really don’t have a company. And the entrepreneur needs to have a passion for changing the world in that way. It shouldn’t be that he got the idea from somewhere but he really doesn’t have a passion, he is just doing it because he wants to be an entrepreneur. So that’s the first thing I say; that you really need to have a passion for changing the world in that fashion with your idea. If you don’t you need to think twice about whether this is for you because there are going to be head wings when you do it and it will make you question whether this is worth it, and the only thing that will keep you going is your passion.That’s the first, but then second, I like the entrepreneurs to think about whether it’s a business or whether it’s just a project within a company. A lot of people, they are working in a company and they come up with a cute idea that would be helpful to the company that t hey are working in, but it’s not a business in itself, so evaluate whether it’s a business. I use a bunch of filters for that, I will give you some examples; one example is how big is the market? How big is the TAM, the total addressable market? If the market is less than 5 million dollars bag, you are going to have a hard time, selling in that market and very likely VC’s will not even fund you. That’s one of the filters. Another filter that I have is how long is it going to take to build maybe a hundred million dollar business? And if the answer is 20 years, well VC’s again are probably not going to fund you. So some of these filters are applied to the idea that you have, and then as a result you evaluate whether it’s a viable business or not.A lot of entrepreneurs they are technical, as I am by the way. And we techie guys fall into the trap where we get seduced by the cuteness of the technology, but a company very frankly is all about building a business. And there has to be a business behind that technology, otherwise, it’s going to be a very frustrating journey.So that’s what I advise, you know my advisers are to evaluate the business behind the technology. There is a phrase: Is it a solution in search of a problem? So as long as there is a problem and the problem is big and you can actually build a business around it, and then you can come up with a solution for that, and that’s what I start off as my first advice.Martin: How do you approach the strategic thinking? How do you enter a market once you have defined for example that you want to go after the secondary data storage market? Because you need to define some kind of market entry strategies and how you want to put yourself and your company into a position of competitive strings. And how do you approach this from a thinking perspective?Mohit: Right. So first of all in my mind there are all sorts of companies; there are ‘me too’ companies which are just doing something that someo ne else has already done. There are companies that are really trying to innovate and push new boundaries. I like to do the latter because it’s much easier entry, you are addressing a pain that no one else can address.The first thing I like to do, and this comes from the brainstorming that I talked about earlier, the first thing I like to do is in that brainstorming, address or identify those gaps that exist in the market. So you look at maybe the storage space, and you chart out, in the last 3-5 years all the companies that have gotten formed. And then you question why did they get formed? Why did the VC’s fund that? What do these companies want to accomplish? And with that, you have an idea of the gaps, you start seeing the gaps. Okay, there is a gap here that no one has addressed.And then you question whether it’s worth doing a business on that gap. Once you have made sure that you have a business, you essentially made sure that once you build a product there, you don’t ha ve anyone else who is quite doing what you are doing. So now you are addressing a pain that no one else quite can.There is a risk, you may take about 2-3 years to build your product, your first product. Someone might copy you in that time, so one of the things that you got to make sure of is whatever you do, it should be hard to copy, it shouldn’t be that Stanford grad comes out in 3 months, he is able to assemble a team of college grads and they are able to copy you. That’s one of the filters I use, then it’s not a viable business.And so essentially now you have made sure that once you have come out:it’s a, going to be hard to copy you, andthere is no one quite doing what you have been doing.Now it’s all about entering the market, now it becomes a problem of identifying who the early adopters are and that’s where your advisers and your VC’s would help. So given that you had identified a viable pain point, and the fact that no one else quite is doing and addressing the pain point. Now the next point is to get those early adopters and have them use your product. And once they see the light of day, maybe one day they will buy. So that’s how you basically go about it.Martin: Great, thank you so much for your time Mohit, and thank you for the advice that have shared with our audiences.Mohit: Yes sure, welcome.THANKS FOR LISTENING! Welcome to the 20th episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. INTRODUCTIONMartin: Hi folks. Today we are talking about Data. Today we have Mohit Aron from Cohesity. Hi Mohit, who are you and what do you do?Mohit: Hi Martin, good morning from California. I am Mohit Aron, I am the founder and CEO of Cohesity, which is a storage company that intends to disrupt the secondary storage market.Martin: Cool. What is the secondary storage market?Mohit: So to understand that, let’s look at storage in a data center. It can roughly be divided into 2 parts, one is called the primary storage and the rest is called secondary storage. Primary storage is what keeps your business humming, it’s the one where you run your mission critical applications. Everything else is secondary storage, everything else that is not mission critical does not require strict SLA’s is secondary storage. An example is backups, or test and development, or analytics, most of analytics is not mission critical. All these fall under secondary storage, that’s the definition of secon dary storage.Martin: Okay, cool.IDEA OF COHESITYMartin: So when did you start Cohesity? And what did you do before?Mohit: I started Cohesity in June 2013 and before that for a little more than 3 years, I was the brains behind and the founder and CTO of a company called Nutanix who are looking to possibly go IPO this year.Martin: Cool.Mohit: They are in the area of primary storage, where I, along with the rest of my team, invented the concept that is now called hyper convergence. And that’s what that company is about.Martin: Cool. So they other company that you started is about the primary storage and the current company is about the secondary storage. So no competition problems so to speak.Mohit: Yes, no IT or overlap problems. I did not want to compete with my own baby, so to say.Martin: Cool. And how did you come up with this idea of going to the secondary storage? What type of problem did you see that you wanted to target and solve?Mohit: I think the best way to describe that i s, the light bulb moment when I saw the opportunity that there is a business here. That rose from a single question, which was: Why are backups an insurance policy?If you think about it worldwide in enterprises, people spend billions of dollars doing backups and yet backups are nothing more than an insurance policy. You never use them until you lose data or you need to retrieve something for compliance purposes. So that does not make sense, there is all this backup infrastructure sitting out there that is just there for peace of mind. That didn’t rhyme well, so the question was: Why are they just an insurance policy? Why not do more with them? That’s what led me in an exploration path which led to Cohesity.Martin: When I am thinking about storing data, also is you think of as an insurance premium or so, what makes your company unique if I can use like other Hadoop clusters, for example?Mohit: Yes, so Hadoop clusters are more for doing analytics.Here is the reason why our company is unique; we are cohesively addressing the whole of secondary storage. Most other secondary storage solutions only address one aspect of secondary storage, or one pain point.Let me give you a few examples; today there is one device which you have to buy from one vendor for just doing your backups. Then there is another one for just doing analytics, and you just mentioned Hadoop for that. Then there is another one on which you run tests and development. And all these devices are not used at the same time, one might be idle and the other ones might be used, you have to buy them from different vendors, manage them through different UI’s. So there is all that fragmentation that today plagues secondary storage.What makes us unique is that we are the first ones who want to consolidate all these different work flows into one platform, and that’s a very holistic look at secondary storage, and that differentiates us from whatever has been done in the past.So for example, imagine a plat form that can do both backups and analytics and test and development and maybe some file sharing. So we are bringing together these work flows that used to run in silos on one hyper-converged and infinitely scalable platform. That’s what we are about.Martin: Understood. Like if I want to rephrase that it’s like basically a data App store so to speak.Mohit: Yes, a data lake if you may want to call it, along with other stuff, which for example things run on you, you also need to prevent them from stepping on each other, so you need those controls, so a data lake with all that stuff.Martin: Cool. When you go back in time, like imagine the first 2 or 3 months or so, what have you been working on? What was a typical day in the life of Mohit?Mohit: I like to say the company starts on a vision, actually on a light bulb moment and I described the light bulb moment to you. Then the next thing you should do or any entrepreneur should do is a lot of planning for the future. So, there are a lot of filters you apply and a lot of planning in terms of engineering and product management that is done. And then beyond those first few months, it’s all about executing on that plan.So a day in the life of Mohit was basically doing brainstorming to design how the implementation of the vision would look like, and then also charting out a plan on basically literally which month we would do which part of engineering. And so at the end of it, I gave my VC’s who I raised money from 3 or 4 months into the company, I gave them a plan which basically said that 2 years from then, I would GA the product based on my plan, and low and behold, in October 2015, we  GA-ed our product.Startups are a lot about planability and a lot of people think that a lot of it comes from luck, but the most successful startups actually plan it all, and then it becomes a matter of execution.Martin: In those first 3 or 4 months before you raised money from venture capitalists, how did you assemble a team s upporting you and working on this? And how did you finance it? And what did you try to achieve during that time in order to show that much traction to investors so that they invest money into your company?Mohit: Right, so I would say the process actually started before I incorporated the company. I actually incorporated the company in June, but the brainstorming with the initial guys stated much earlier, around March 2013. And so basically I have, from my last company I had built up a little bit of a reputation, so people wanted to join me in whatever I want to do and the best way to kind of help them start or we all start is for us to do was brainstorming.For a good 2-3 months, we were literally sitting and dissecting the market on what are the gaps in the market. So we dissected the market into storage, virtualization, security, mobile space, any area that we felt we have the expertise to address. And then we looked at all the past companies in the last 3 years that VC’s have fu nded in those areas, and that led us to kind of draw patterns where the goal is moving in those areas and where the gaps are. And once we were kind of happy with the gaps then we made a decision, okay well this gap is worth doing a company on. And that’s what led to the founding of the company. And once the company was founded, it was all about sitting and then doing a different kind of brainstorming, which was about how the design of the product is going to look like and how the planning is going to look like in the future.So those were the first few months of the company, and your question was how did I assemble the team, well, they just kind of followed, some of them came, they had worked with me in past companies, some of them had heard about me, some of them were just interested in joining early stage startup and they heard from some friends there might be one coming here, so just a plethora of people. So we had about, somewhere between 5 and 10 people that we had. I funded i t myself, I put in some of my money, I realized that just renting a small space doesn’t cost much here in California, it costs about $1000 a month, and so I rented a place where we all used to come and we used to do brainstorming. I wasn’t paying any salaries before the company was founded. And once the company was founded, I put in some money of my own to basically pay the salaries, and these were smaller salaries with the understanding that once we get the proper series A money, we will be going to market salaries, and so that’s how the company bootstrapped.Martin: One question comes up to my mind; when I am talking to other tech founders, sometimes they are talking about IP issues, intellectual property so to speak. How did you manage that because you had 2 phases in the starting phase: you had one which was an informal one where the different people brainstormed about a solution, how to move forward, and then you had a formal kind of set up of the legal entity which is mor e kind of clear who owns the IP on what is generated. How did you migrate from this informal state to the formal state so that you are sure that nobody comes after you?Mohit: That is a fantastic question, and any entrepreneur who is going to brainstorm before doing a company should follow what I did. I took advice from a lawyer, and the lawyer said: Okay do this; you have rented a space for doing the brainstorming. Now you make everyone, whoever comes and does brainstorming with you, they should sign something that says any ideas generated under that roof belong to me. And so what that means is no one can come behind and say: Well, that was my idea, because those ideas belong to me. Now if you are not happy with that, well you can’t come to that brainstorming.That was the arrangement we had and it was on my honor; so let’s say we came up with 5 ideas, and we decide to pursue one of those ideas ourselves for doing the company. Now the other guys who are welcome to pursue the othe r ideas, and it was on my honor that I will not go behind them and say: Hey even though the IP belongs to me, if they become big later on that I will come behind them. That’s on my honor, that’s on my reputation and if you are not happy with this arrangement, well you just don’t have to come. So that’s how I protected. Later we had some written statements from these guys that any ideas that were generated are going to be assigned to me.Martin: Makes sense.PITCHING TO VENTURE CAPITALISTMartin: So when you talked to these venture capitalists, how did you reach out to them? I suppose you had some initial contacts already because you started a company before and what was your pitch like to them, in order they ship a significant amount of money?Mohit: Yes. I will talk about what happened in my case, but I will also talk about what happens generally to any other entrepreneur out there because what happened to me is not general enough. Because I had a little bit of reputation from my last company, so venture capitalists were actually knocking down my doors literally as soon as I left my last company. Every week I used to have 2 or 3 meetings with venture capitalists, I did not invite those meetings, they wanted to just fund whatever I had to do. So it was literally me holding back taking the funding, and as soon as I was ready, literally in 3 days the funding was closed. And it was closed from the best VC in town which is Sequoia.So that was a little bit special, but I think the way regular entrepreneur who is maybe doing the company for the first time, my advice to that entrepreneur is the way to proceed would be to first get the idea on down,  do the kind of brainstorming I suggested, and then once it’s finesse a little bit, what they should do, and at this stage they probably have 2 or 3 ideas that they think they can do a company on. Now they should go and reach out to some friendly VC’s, VC’s that maybe their friends know are friendly, and just in formally work with them, and have them tell you what they think about the idea, rather than just going and formally pitching to the VC and then it becomes a zero or one decision, a yes or no decision. What I would recommend is just go to the VC’s, just have informal discussions on a white board, tell them what you are doing, have them help you in finessing the idea and towards the end of it, you and that VC have together worked on the idea to its finesse and then he is far more convinced to put the money in. And you can do it with a couple of VC’s or just one VC. I think that’s a very productive way of shortening the time you can engage with VC’s, as opposed to just kind of reaching out to VC’s, okay I am coming to present okay now tell me you are willing to fund me or not. For a new entrepreneur, that can be kind of taxing because, you know VC’s are all about risk management, and they may not jump right away.Martin: So imagine, I am a first time entrepreneur, I have som e idea, maybe I already have already an MVP and tested and have some minor traction. And now I would like to follow your steps and say: Okay, I want to find 1, 2, 3 VC’s that are well known, have sufficient capital to put up and I want to get in touch with those in order to have these kind of white board sessions. How do I convince them to spend, I don’t know, 1 hour, 2 hours, how much time typically you would do that? With what type of pitch would I do to convince them?Mohit: I would first of all recommend going to them through someone you know, who is in touch with them. One example is, there are angels throughout the valley, and these angels can connect you to VC’s or I am sure everyone has friends who have done companies in the past and they have worked with these venture capitalists. If you don’t have that, well try finding out just by talking to people who these friendly VC’s are. And then just maybe writing them an email with possible a pitch deck and then saying th at you just want to come and socialize with them.So that’s the way you can start, and then go from there, and I am sure there will be a lot of things in the beginning, not every VC would open up to it, but I am sure you will find some, because you also have to realize, not only are entrepreneurs searching for VC’s. VC’s are also searching for entrepreneurs because they have all this money that they have to invest. And if your profile looks good on paper, if you have worked in good companies, your background is good, they actually want to engage with you, they want to see if they can help you and get a business started. It’s all about investing money and the VC’s are actually they are in the business to invest money. So you would be surprised how good the VC’s are in being helpful because it’s in their own benefit, they can potentially get an insight, and early insight into where the company might go and they get to invest at an early stage.Martin: Imagine, I would have come up with some similar idea of Cohesity, of going for the secondary data storage market. How would I then select some VC’s that I would like to talk about my business model? Because I don’t want to compete with lots of portfolio companies of specific VC’s maybe because I don’t want to give some insights which they then can use for companies that they have already invested in. How would I then decide?Mohit: The way you decide is, so you look at the various VC’s in town who are known to invest in storage. Every VC is good in something, they have a couple of areas they specialize in. And so you will choose a couple of VC’s who have invested in storage in the past, then you will look at their portfolio and see if there is any company that can flex with what you do. So those VC’s are out, you will not go to them, they will not be able to fund you. And so from the remaining list that is left, you would say: Okay, here are the individual partners at these VC firms that mi ght be interested in funding something like this. So then you would try to find out ways to connect with them through friends, through other known people in the Valley, or just a blank email if nothing else works. And so that is how I would advise going about stuff.Martin: Great.FINDING FIRST CUSTOMERSMartin: Mohit, let’s start about thinking once you have developed some kind of MVP of your platform, how did you find and acquire the first customers? And can you give us some kind of insights on what a typical customer or customer segments look like?Mohit: Let’s step back a little bit and understand there is a method to the madness. So I would encourage everyone to study what is called the technology adoption curve, which was proposed by a gentleman called Jeffrey Moore, in a book called Crossing the Chasm, it’s a very famous technology adoption curve. And what an entrepreneur needs to realize is that the initial adoption is done by what are called early adopters and innovators. And then once that phase has passed, there is a chasm, a big chasm that we have to cross and then there is something called the early majority. And so the early phases of the company, the first 3 or 4 years of the company are all about these phases. And your MVP has to not target the early innovators, it has to target the early majority because those are the guys who will eventually determine that you will be successful. And early majority is defined roughly as customers who normally will not buy from a startup but their pain is so high that they cannot go to any branded company out there to find a solution for what they do. So your MVP is addressing a pain point for the early majority.Now once you have developed that MVP, now the way to find early adopter There are several ways, an early adopter might just be through a friend working at a company, and you say, hey can you do me a favor and start testing my product, or introduce me to someone in your company as a favor will start t esting your product, that’s one. There is no reason for him to buy, he is just doing you a favor.Another way to do that is, you know I would encourage entrepreneurs to find some influential advisers, and these advisers might be executives from successful companies in related areas. So the whole idea is not only do they give you advice on what to do and what not to do, but they also potentially connect you to customers.So in my company, I got my early adopters through my advisers. I have advisers from Riverbed, there are a couple of gentlemen, one is called Eric Wolford and these are the advisers that connected me to Riverbed customers, and these were good customers of Riverbed that had developed relationships with these advisers over time. And so they were more than willing to listen to them and say: Okay, I think I trust your word that this is a technology I need to look at, and I know it will be rough in the beginning, but I am willing to help these guys. I mean they also feel g reat that they are helping a new entrepreneur and a new company.That’s how we got our first product in their hands. For us, one of the earliest ones was as thankfully a media company in Chicago, and the CIO of that company, his name is David Jim Bruno, he is a big fan of what we do, and he was more than happy to be an early adopter and go through those rough ages. And you will find actually press releases that he talks a lot about us because we have improved his data center tremendously cutting down costs and stuff. That’s what an early adopter sees, that yes he understands that there is going to be bumps in the beginning but eventually the end goal for his organization is good. And especially when your advisers are saying that this person, this company is to be trusted, something to be looked at, they will jump.That’s how you start. Maybe your VC’s introduce you to those customers, maybe your advisers introduce you, maybe some friends introduce you, that’s how you start. And you make those guys happy and you make those initial customers very happy, you are very responsive, you are engaged with them, you develop relationships with them. That’s how you start and once they help you finesse the product a little bit, then you go forward and get a few more early adopters. Then once you are happy that there is some early adoption, that’s when you try to cross the chasm and start shooting for early majority. Remember though that your MVP was already made for that early majority, so now you are ready for taking on the market.Martin: Cool.FINDING ADVISERSMartin: Mohit, imagine I am starting a company and I am looking for these type of advisers that you are referred to, how do I find, convince and incentivize those people?Mohit: Yes, you know there are various ways; you can find them through friends. If you have VC’s, I mean by this time, I mean you have a product and you are going to customers, so you probably have some venture capitalists, those guys w ill connect you, they will recommend who might be relevant in your field. You yourself would know from the past So as an example, I am doing a storage company but it also happens to be an enterprise company, so I know that other enterprise companies are going to be relevant. Senior guys at other storage companies or senior guys at enterprise companies I gave an example of Riverbed which is an enterprise company, so I know that senior people from that company would be relevant and they can give me good advice into how I should proceed.That’s how you know, and then the way you connect to them is either your VC’s or your other advisers or maybe some friends. In my case, a little bit of the reputation helped, a little of my past helped. Some of these guys had already connected to me when I was the CTO of my last company, so I got some of them through that. Other guys I just got through friends, through VC’s, Sequoia connected me to some of them. That’s how you connect, it’s ve ry organic, there is no set formula for getting these guys.And the way you incentivize them is basically you try them with some equity so they have asked, who are providing that advice over the next couple of years. And it’s very standard in the valley, I mean you choose, these are standard numbers based on how early the company is, it might be a little bit more than a little bit less, but there is a range. And as long as you are within the range and these guys are actually interested in helping you out, they will become your advisers, and that’s how you start.Martin: What is a typical equity range in the valley for advisers?Mohit: Well if you are very early, it might be, depending on the quality of the adviser, it ranges from .1% .5%. Depending on what’s the caliber of the adviser, has he been CEO of a big company and is a big name, then clearly he will be on the higher side. But if he has not been there then it’s a little bit on the lower side. It also depends on how earl y stage the company is, if you are just starting out, maybe it’s a little bit on the higher side, eventually it’s also a little bit of negotiation.But on average, maybe .1% or .2%, you know, that’s what the advisers will take.Martin: And because you said that they are also vesting, is it also similar like with employees who are vesting that if the adviser does not perform well after 6 months, 12 months, 18 months whatsoever that he will not continue to vest anymore?Mohit: Yes, I mean the clauses, these are up to your lawyers, so your lawyers will draft up the advisory agreement and the agreement says that in case either of you is not happy with each other, you can terminate that advisory agreement. And so yes, as soon as you terminate that agreement, he will stop to vest. So it’s exactly kind of like an employee, he just doesn’t have the other benefits that employees enjoy, he is not paid a salary, he doesn’t have any health benefits, all he does is be basically vests eq uity. In rare cases you may even be paying a salary, I have not done that with any of my advisers, but I know some companies that do that, they also pay a little bit of salary to their advisers.It’s all based on negotiation but generally speaking it’s just equity. And they vest and that’s it, and if you don’t like what they do well you can terminate the advisory agreement.ENTREPRENEURIAL ADVICE FROM MOHIT ARONMartin: Mohit, imagine a friend comes to you and says: Mohit, I want to start a company. What type of learnings that you generate for yourself that you can share with him so he makes less mistakes?Mohit: Yes, so very interesting question. The first question I ask is: Are you doing a company just for the sake of doing a company, just because you want to become an entrepreneur? That’s the wrong reason for doing a company. A company is all about, in my mind, 2 points; the first point is where the world is today and the second point is how the world will change when your company is selling the product. And that difference, unless it’s meaningful, you really don’t have a company. And the entrepreneur needs to have a passion for changing the world in that way. It shouldn’t be that he got the idea from somewhere but he really doesn’t have a passion, he is just doing it because he wants to be an entrepreneur. So that’s the first thing I say; that you really need to have a passion for changing the world in that fashion with your idea. If you don’t you need to think twice about whether this is for you because there are going to be head wings when you do it and it will make you question whether this is worth it, and the only thing that will keep you going is your passion.That’s the first, but then second, I like the entrepreneurs to think about whether it’s a business or whether it’s just a project within a company. A lot of people, they are working in a company and they come up with a cute idea that would be helpful to the company that t hey are working in, but it’s not a business in itself, so evaluate whether it’s a business. I use a bunch of filters for that, I will give you some examples; one example is how big is the market? How big is the TAM, the total addressable market? If the market is less than 5 million dollars bag, you are going to have a hard time, selling in that market and very likely VC’s will not even fund you. That’s one of the filters. Another filter that I have is how long is it going to take to build maybe a hundred million dollar business? And if the answer is 20 years, well VC’s again are probably not going to fund you. So some of these filters are applied to the idea that you have, and then as a result you evaluate whether it’s a viable business or not.A lot of entrepreneurs they are technical, as I am by the way. And we techie guys fall into the trap where we get seduced by the cuteness of the technology, but a company very frankly is all about building a business. And there has to be a business behind that technology, otherwise, it’s going to be a very frustrating journey.So that’s what I advise, you know my advisers are to evaluate the business behind the technology. There is a phrase: Is it a solution in search of a problem? So as long as there is a problem and the problem is big and you can actually build a business around it, and then you can come up with a solution for that, and that’s what I start off as my first advice.Martin: How do you approach the strategic thinking? How do you enter a market once you have defined for example that you want to go after the secondary data storage market? Because you need to define some kind of market entry strategies and how you want to put yourself and your company into a position of competitive strings. And how do you approach this from a thinking perspective?Mohit: Right. So first of all in my mind there are all sorts of companies; there are ‘me too’ companies which are just doing something that someo ne else has already done. There are companies that are really trying to innovate and push new boundaries. I like to do the latter because it’s much easier entry, you are addressing a pain that no one else can address.The first thing I like to do, and this comes from the brainstorming that I talked about earlier, the first thing I like to do is in that brainstorming, address or identify those gaps that exist in the market. So you look at maybe the storage space, and you chart out, in the last 3-5 years all the companies that have gotten formed. And then you question why did they get formed? Why did the VC’s fund that? What do these companies want to accomplish? And with that, you have an idea of the gaps, you start seeing the gaps. Okay, there is a gap here that no one has addressed.And then you question whether it’s worth doing a business on that gap. Once you have made sure that you have a business, you essentially made sure that once you build a product there, you don’t ha ve anyone else who is quite doing what you are doing. So now you are addressing a pain that no one else quite can.There is a risk, you may take about 2-3 years to build your product, your first product. Someone might copy you in that time, so one of the things that you got to make sure of is whatever you do, it should be hard to copy, it shouldn’t be that Stanford grad comes out in 3 months, he is able to assemble a team of college grads and they are able to copy you. That’s one of the filters I use, then it’s not a viable business.And so essentially now you have made sure that once you have come out:it’s a, going to be hard to copy you, andthere is no one quite doing what you have been doing.Now it’s all about entering the market, now it becomes a problem of identifying who the early adopters are and that’s where your advisers and your VC’s would help. So given that you had identified a viable pain point, and the fact that no one else quite is doing and addressing the pain point. Now the next point is to get those early adopters and have them use your product. And once they see the light of day, maybe one day they will buy. So that’s how you basically go about it.Martin: Great, thank you so much for your time Mohit, and thank you for the advice that have shared with our audiences.Mohit: Yes sure, welcome.THANKS FOR LISTENING!Thanks so much for joining our 20th podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an honest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to Mohit for joining me this week. Until  next time!

Racial Differences Between Criminal Involvement And The...

Social class differences are used to explain racial differences in criminal involvement in the United States. Social Class is defined as a division of a society based on social and economic status. Usually when a person thinks about crime in the United States, he also thinks about the race of the person and the crime. Thinking about crime anywhere in the world is to think about why certain groups of population have more criminal activity and involvement than other groups. People usually focus on race when they are looking at crime. Blacks are often victimized as being criminals than the whites. In Robert D. Crutchfield’s essay he talks about the subculture of violence and the subculture of poverty which explains crimes such as drug sales, property crime, and robbery. Within the subculture of violence he talks about crimes such as homicide and assault. This essay will discuss and explore the author’s central point’s as well as how Crutchfield describes subculture s of violence and poverty and if he agrees with the other explanations made by scholars about racial differences in criminal involvement. Crutchfield talks about the subculture of violence and how it affects African Americans neighborhoods. In a subculture of violence thesis by Wolfgang and Ferracuti mentioned that higher rates of violence in inner-city communities because the residents carried pro-violence values and norms. Wolfgang did not say that the subculture of violence only exists in the lower classes butShow MoreRelatedThe Theory Of Social Disorganization Theory908 Words   |  4 Pagesin crime rates is linked to the weakened social integration of neighbourhoods which is a result of the presence of delinquent subcultures and structural factors on social interactions that lead to the absence of self-regulatory mechanisms. However, to understand the underlying cause behind the difference in crime rates between neighbourhoods of different ethnic and racial groups, one needs to not only look at the internal characteristics of neighbourhoods as proposed in the social disorganizationRead MoreNative Son Critical Analysis1223 Words   |  5 Pagesstay engaged. However, after getting through the beginning of the book, I became more interested. Native Son takes place in Chicago during the 1930’s. From the beginning of the book, there s the idea of segregation between blacks and whites. For example, at the time, the black poverty population in Chicago which included Bigger Thomas lived in the south of Chicago segregated from the whites. White property owners imposed agreements that only let blacks rent apartments in the southside of ChicagoRead MoreThe Ethics Of Compiling Racial Statistics2122 Words   |  9 Pagesnot only defend the ethics of compiling racial statistics by analyzing the process of the collecting racial data but also provide important insights into racial statistics to better inform the reader as to what beliefs are prevalent in this subject matter. Furthermore, I will argue that the advancement potential of racial statistics is too important for society to ban as another country has done. Introduction The studies concerning the correlation between race and crime in the United States is aRead MoreWhy Minorities Are Being Treated As Criminals By Police And The Justice System Based On Ethnic Background1528 Words   |  7 Pagespeople being 9% (Griffiths Murdoch, 2014). The critical analysis of crime and criminal justice as social constructs uphold social, racial, political and economic inequalities. The injurious behaviours of the poor and racial minorities are more likely to be depicted as criminals rather than the actions of the rich and powerful. Using pluralist theories, this essay will examine how minorities are being treated as criminals by police and the justice system based on ethnic background. The main argumentsRead MoreTheoretical Explanations Of Gang Formation Essay2253 Words   |  10 PagesAccording to Merton, (as cited in Schneider Tilly, 2004) significantly emphasize the role of social and economic structures as the causes of delinquent behavior and tend to look a t criminal behavior as the result of the undesirable and dysfunctional structures (P. 3.). Social disorganization, strain, and subculture theories all fall under the umbrella of social structure and share similar precepts. Drawing on the themes of the Chicago school, Shaw and Mc Kay refers to the problems of urban lifeRead MoreMinorities and Justice Essay1793 Words   |  8 Pagesan individuals race may in fact be critical to how they are perceived by the criminal justice system. Through this research paper, I decided to pursue the evidence of discrimination to find where it stemmed from, the causes for it, and how it affects the application of justice. After reviewing the theories and statistics regarding minorities within the justice system, there is an easily apparent disparity between the percentage of minorities per population incarcerated versus whites. MinoritiesRead MoreMulticultural Vs. Pluralistic Theory Essay1749 Words   |  7 Pagesmulticultural theory. Multicultural or Pluralistic theory is theory that interprets American culture to have many different sub-cultures that incorporates their values, beliefs and traditions and integrates them on to a bigger cultural scale such as subcultures like Hispanics and African Americans. Steets (2014) explains each human child experiences a pluralism of significant others â€Å"in essential socialization and grows as a self in discovering a method for coordinating the diverse parts allotted to himRead MoreEffects of Rap Music on Crime14002 Words   |  57 Pagesresearch compares representations of rap music with the self-reported criminal behavior and resistant attitudes of the music’s core audience. Our database is a large sample of Toronto high school students (n = 3,393) from which we identify a group of listeners, whose combination of musical likes and dislikes distinguish them as rap univores. We then examine the relationship between their cultural preference for rap music and involvement in a culture of crime and their perceptions of social injustice andRead MoreA Brief Note On The Main Cause Of Crime2005 Words   |  9 PagesBrandon Lawler CCJ 3014-003 Professor Seth Fallik May 2nd, 2016 Final Paper What Causes Crime? The main cause of crime is complex. Most people today believe that poverty, parental neglect, low self-esteem, alcohol and drug abuse are all associated on what causes people to commit crimes, but that would be too easy. Crime is committed for a multitude of reasons so only having one theory or reason would simply be insufficient. Crime can be conceived due to four different factors on an individual:Read MoreStructured Inequality and Incarceration Essay2843 Words   |  12 PagesHispanics and whites. Over forty years ago the Civil Rights Act was implemented and racism still continues today due in part to a form of cultural imagery. This structured inequality is evident in the politics of government and all levels of the criminal justice system. The very system that is to be fair has been found to be racially disparate in the treatment of blacks. The causes and existence of this state has been researched for over the last twenty years as to it why does it exist, what are

Homelessness A Community Problem - 1723 Words

The idea of homelessness is not an effortlessly characterized term. While the normal individual comprehends the essential thought of vagrancy, analysts in the sociological field have connected conflicting definitions to the idea of homelessness, justifiably so as the thought includes a measurement more exhaustive than a peculiar meaning of a single person without living arrangement. Homelessness embodies a continuum running from the nonappearance of a changeless safe house to poor living courses of action and lodging conditions. As per Wolch et al. (1988), homelessness is not an unexpected experience rather it is the zenith of a long procedure of investment hardship, disconnection, and social disengagement that has influenced a singular or†¦show more content†¦Regardless, in spite of the later differences (age, race, sexual orientation, and ethnicity) in the vagrant populace, homelessness generally remains a gendered experience, as in, by and large men are more inclined to e ncounter interminable homelessness than females and vagrants are regularly single folks joined by kids (Meanwell, 2012; Wolch, Dear, Akita, 1988). In addition, certain social administrations gave to the homeless are dependent upon gendered social desires. For instance, ladies are more inclined to have admittance to sanctuaries than men as females are acknowledged to be at a higher danger of savage exploitation and sexual misuse. Furthermore, ladies are additionally more inclined to be included in sex wrongdoings as a method of survival, for example, the business trade of sex for nourishment and asylum (Meanwell, 2012). One can induce that absence of moderate lodging is an essential reason for homelessness. Nonetheless, in conjunction with this wellspring of vagrancy, different conditions in the United States have encouraged homelessness, incorporating deindustrialization, deinstitutionalization, and welfare state revamping. Consistent with Wolch et al. (1988), these occasions assumed a head part in the improvement of vagrancy. The creators clarified that the financial outcomes of deindustrialization affected homelessness because of the decrease in the assembling areas, particularly in the Snow Belt urban communities of theShow MoreRelatedThe Effects of Homelessness on Children1654 Words   |  7 Pagesmental abuse and drug use. 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Approximately 394,379 are single individuals and 239,403 are people in families with 77,157 homeless families in a single night, and approximately 162, 246 are childrenRead MoreHomeless Population Of New South Wales1444 Words   |  6 PagesOverview â€Å"In a country as prosperous as Australia, no one should have to be homeless.† - The Road Home, 2008 Homelessness is a complex problem and not simply a lack of housing. It has numerous causes that affect different groups differently. In Australia, there are approximately 105000 people experiencing homelessness reported in the 2011 census. This equates to one in every two hundred people. The homeless population of New South Wales accounts for over one quarter of the total in Australia,Read MoreSolution Of Homelessness In Canada1102 Words   |  5 Pageson one given night in January 2016. The Canadian Observatory on Homelessness reported that 35,000 people were homeless in Canada around the same time and that at least 235,000 Canadians experience homelessness at some point in a year (Gaetz et al., 2016). Although both the U.S. and Canada have made some effort toward reducing and ending homelessness, it clearly still remains a serious problem in both countries. While some communities, such as New Orleans and Bergen County in the U.S. and MedicineRead MoreWhy Do People Become Homelss1750 Words   |  7 Pagesnot stop Homelessness is a problem that have getting out of hands because of not addressing the situation on time. The focus is not so much the why but, if it will ever stop. Homelessness is a phenomenon that has so much to address research has been done; it was discover that for our government to concentrate on the stop instead of the why. We know the why. The problem is to start by addressing the gender, the culture, the psychosocial of the individual, and the moral effect on our community the economicRead MoreHomelessness : An Aspect Of Society1300 Words   |  6 PagesEnglish B: Argumentative Essay Homelessness is an aspect of society, which most people chose not to acknowledge. With the increasing amount of issues the United States faces, homelessness tends to be forgotten when the time comes for the government to establish what issues they should assist. Due to the substantial amount of issues the government concerns itself with, homelessness does not receive the necessary attention required and is improperly handled. In today’s society poverty-stricken individualsRead MoreTaking a Look at Homelessness893 Words   |  4 PagesThis community, around King George SkyTrain station, is a densely populated area. In this community, there are a large number of homeless individuals. In homeless population, mental illness commonly present in the forms of schizophrenia, depression, personality disorders, substance abuse, and other affective disorders. According to Metro Vancouver Homeless Count, there are â€Å"400 homeless people in Surrey, representing 15% of the regions 2 650 homeless† (City of Surrey, n.d, â€Å"2014†). This problem hasRead MoreHomelessness Is A Problem Of Homelessness1610 Words   |  7 PagesHomelessness is a monster. Each day, there are people on the streets suffering from homelessness. These unsheltered people litter the streets, and plead for help. There are different types of homelessness, but the most monstrous is chronic. The chronically homeless are left to endure the hardships of homelessness without hope of an effective solution. Americans disregard all homeless populations, but the most heart wrenching group that is disregarded is the veterans. The veteran homelessness problemRead MoreThe Homelessness : Australia Is Described As A Developed Nation1519 Words   |  7 Pagesdescribed as a developed nation. Homelessness a rising problem that is occurring in Australia. St Vincent De Paul is a Catholic organization that lives out the Gospel message and offers a hand to people in need. Vinnie’s have recog nised homelessness as an issue that we need to address and we as a community need to work to shape a more just and compassionate society. 1. What is homelessness? There is no specific definition for homelessness, but it is a growing problem that goes much further than justRead MoreHomelessness Is The Common Reason Of Homelessness Essay1449 Words   |  6 PagesMiski Jafe Instructor Name ENG 111 4 December 2016 Homelessness in charlotte Over the past year, homelessness is rapidly increasing in America and across in the world. poverty and mental illness is the common reason of homelessness, these people face an extremely struggle just to live despite the fact that society turns its head from the problem. Homelessness is one of the tragedies that one can face, People who live at poverty level and have mental disorders are more likely to become homeless.

Digestive System Travel Guide Free Essays

Anatomy Travel Bureau welcomes you to Your Digestive System! [pic] Kaitlynn Daseke-Collette Anatomy and Physiology The Digestive System This journey your about to experience may take up to several days. I hope you’ve packed well. We will be going through seas, acid rains, and dry, desert like conditions. We will write a custom essay sample on Digestive System Travel Guide or any similar topic only for you Order Now So without wasting any more time let me give you a play by play of your vacation! First Stop Our first stop will be breakfast after you wake up on day one. You will be able to eat what ever your heart desires. Anything from a stack of pancakes to something completely unrelated to â€Å"breakfast†, like pizza. Choose wisely, you will be stuck with your breakfast for the rest of the tour! [pic] This is where I hand it over to your breakfast! Enjoy your trip! [pic] Hello there! I’m that stack of banana pancakes you devoured at breakfast this morning. Our real first stop on this journey through your digestive system is the mouth. The mouth is a pretty obvious place on the body. So when you put me in your mouth this morning I met up with some saliva and then I was chewed also known as masticated. Your cheeks and lips hold your food in your mouth while your teeth take care of the â€Å"masticating†. The tongue is what helps mix food and saliva together and it also initiates swallowing. The process of digestion has already begun believe it or not. This is the first step in breaking food down. Although this may sound a little gross it’s not just about breaking down food for digestion, we have tiny buds on our tongue which I’m sure you all know as TASTE BUDS! Taste buds are the â€Å"taste receptors† allowing you to taste the butter, banana, syrup and what ever else you put on me this morning before we began this journey! Before we get any further and you are unable to hear me let’s just go through all the technical stuff so we can actually enjoy the sites! Our second stop on this fascinating trip will be the Pharynx. Two passageways that are most commonly taken are the oropharynx and laryngopharynx. There is also the nasopharynx. Which when your body was under development we agreed to divide and it now currently belongs to the respiratory system, it’s kind of like their own private door. But not to worry, you’re not missing much! First we will go through the oropharynx which leads to the laryngopharynx which will lead us to the esophagus. You might feel a little bit of a squish here and there from the muscle layers of the pharynx walls. They contract to help propel us to the esophagus, this is also called peristalsis. The Esophagus This is also known as the gullet. It runs most hours of the day from the pharynx through the diaphragm to the stomach (it’s about 10 inches/25 cm long). Before we get any further I should probably let you in on this one thing. The walls of the alimentary canal organs (esophagus to large intestine) are made up of basically the same types of tissue layers. The first would be mucosa, it’s the innermost layer. It’s a moist membrane that lines the cavity (lumen). Mucosa has surface epithelium, a small amount of connective tissue and a bit of smooth muscle. †¢ Second we have submucosa which as you might be able to guess is found beneath the mucosa. It’s basically a connective tissue that contains blood vessels, nerve endings, lymphnodules and lymphatic vessels. â € ¢ There’s a muscle layer made up of an inner, circular layer and an outer longitudinal layer of basically just smooth muscle cells, this is called the muscularis externa. Serosa is the outermost layer of the wall. This is a single layer of flat serous fluid that produces cells. Visceral Peritoneum makes slippery parietal peritoneum. Parietal peritoneum lines the abdominopelvic cavity by mesentery (way of a membrane extension). The walls also contain important â€Å"intrinsic nerve plexus†, I know your thinking you don’t know what that is, to be honest neither am I. But I think it might be kind of important to know that there is two, the submucosal nerve and the myentreric nerve plexus. They’re actually a part of the autonomic nervous system. There just there to regulate the mobility and secretory activity of GI (Gastrointestinal) tract organs. [pic] Alright, third stop. The stomach. It is located on the left side of the abdominal cavity. Here we will be hidden by the liver and diaphragm. There are a few places around the stomach you might want to stop and see. The first is the cardiac region, as you might guess it was named this due to its position near the heart. It surrounds the cardioesophageal sphincter which is where we will have entered the stomach. The fundus is the expanded part, very roomy, you should probably stretch your legs here, move around. It’s lateral to the cardiac region. The body then is the midportion and as it narrows it turns into the pyloric antrum. Then of course the funnel shaped pylorus which is the part that is continuous with the small intestine. Interesting Facts about the Stomach †¢ Approx. 10 inches †¢ Diameter depends on how much food its holding †¢ A full stomach can hold about 4 liters/1 gallon of food From the stomach we will enter the small intestine through the pyloric sphincter. This is the major digestive organ. It prepares usable food for the journey into the cells of the body. The small intestine is anywhere from 8 to 18 feet long in a living person. It’s kind of a tube made of muscle and it just extends from where we entered to the ileocecal valve. At the small intestine there are three places I recommend taking a peak at. †¢ Duodenum means â€Å"12 finger widths long†. †¢ Jejunum (â€Å"empty†) †¢ Ileum (â€Å"twisted intestine†) – this also joins the large intestine at the ileocecal valve. Most of your food digestion occurs in the small intestine and it is more than qualified to do so. The walls of the small intestine have three structures that help tremendously with absorption. These three are the microvilli, villi, and circular folds. The microvilli are tiny projections of the plasma membrane of the mucosa cells that make the cell surface look fuzzy. The villi are fingerlike projections; they have a velvety appearance and also feel soft. This is where a lot of the absorption occurs. There are also circular folds that are deep folds of mucosa and submucosa layers. ?Villi Believe it or not by the time you are done looking around these three sites and seeing the microvilli, villi and circular folds we will be on our way already through the ileocecal valve to the large intestine. So grab your stuff and let us go take a look see. The Large Intestine Though it’s larger in diameter it is shorter than the small intestine. The large intestine runs about 5 feet long. These 5 feet are from the ileocecal valve to the anus. The main function of the large intestine is to dry out the food residue that cannot be digested. It does this by absorbing water and eventually eliminates the residues from the body as feces. The large intestine is divided into 5 subdivisions. They are: 1. The Cecum, its saclike and the first part of the large intestine. 2. The Appendix, which hangs from the cecum, it’s very wormlike and sometimes because of its shape it can cause issues like appendicitis. This happens when the appendix becomes inflamed. 3. The colon which has several regions that takes you through the pelvis. 4. The rectum lies in the pelvis between the sigmoid colon and anus. 5. The anus, this is the part where feces exit the body. The anus is where our journey together will end. I hope you enjoy this journey through out the digestive system and come back to visit again real soon! [pic] Without any further explanation, please follow me through the pharynx†¦ How to cite Digestive System Travel Guide, Essay examples

Environmental Impact in the Workplace

Question: Discuss about theEnvironmental Impact in the Workplace. Answer: Introduction The activities of business have positive and adverse effects on the environment. Depending on the impact these activities have on the environment, it could affect the organisation hence its survival and stability. This report investigates the impact of my groups activities on the environment and suggests ways on improving the environmental impact. Background Commercial cooking involves large scale cooking with an intention to sell in restaurants or to large parties ("Meaning of commercial cooking", 2016). Commercial cookery provides the knowledge and skill required to prepare all types of foods. Commercial kitchens help to make fast foods, and in the process of doing so, it has negative impacts on the environment. Purpose This report seeks to examine the negative environmental impact of commercial cooking and aims to recommend ways on how to improve or eliminate it. Scope This report investigates the activities carried out in a commercial kitchen and their effect on the environment. It also explores on the additional activities that follow once cooking is done. Discussion Like any other commercial kitchen, my workplace occupies a moderate space. It has various cooking stations that include grill, fry, saut, pizza and dessert assembly sections. It is equipped with different kitchen equipment that suits the needs of the various locations. It utilises different sources of energy to carry out cooking such as electricity, charcoal for grills and gas. Being a large scale producer of fast foods, it also has a large output of waste. Waste is any material or product discarded after a process is completed. In a kitchen, leftovers and containers find their way into garbage bins. However, the disposal of this waste not always efficient and pollutes the environment. In my workplace, we have been faced with frequent delays of garbage collection. These delays affect the hygiene of our kitchen and our public image. As a way to deal with these problems, the kitchen proposed a dumping site where this waste could be disposed. However, this way of disposing of the waste has polluted the environment surrounding the dump site. The quality of soil used for farming in the area has deteriorated. Besides, our way of disposing of waste water has created little ponds in the area creating an environment for mosquitos to thrive in. Occasional use of charcoal when grilling was proposed by management as a way of reducing the cost of fuel. This pollutes the air in our working environment. With the disposing ways identified above, it is evident that my working place has negatively on the environment and the lives of others. It is, therefore, necessary to improve on how we dispose of our waste. Recommendations In disposing of waste, it would be preferable if the waste is grouped in either biodegradable or non-biodegradable. Biodegradables decompose readily and can be discarded in the dump site since it affects the hygiene of the kitchen. However, the non-biodegradables cannot be disposed of the same way since they pollute the environment (An et al., 2014). In this case, the sanitation worker can dispose of them since they are less prone to attracting bacteria thus not affecting the kitchen hygiene. For waste water, the kitchen should create a better drainage system so that the waste water ends up in the sewerage system where it can be recycled. The management should also review their decision to use charcoal for grilling to reduce smoke pollution (An et al., 2014). Conclusion This report is an insight on the environmental impact of a commercial kitchen. It gives a detailed summary of ways my workplace pollutes the environment. Besides, it provides recommendations on how their disposing methods can improve. References An, Y. Et al (2014). Study on Kitchen Waste Characteristics of Different Catering Types inShanghai. AMR, 878, 427-432. A., M (2016). Review on Biodegradable Kitchen Waste management.International Journal of Research In Engineering And Technology, 05(13), 88-93. Common types of waste with examples. (2016). Eschooltoday.com. Retrieved 23 October 2016.Grogan, F., Garrard, C., Duesbury, T., Rosher, N., Fennell, W., Morrison, J. et al. (1913). Discussion on The commercial aspect of electric cooking and heating. Journal of the The institution of Electrical Engineers. Environmental Impact Assessment Review. (2003). Environmental Impact Assessment Review, 23(5). Kitchen Design Need to Know: Solid fuel appliances in commercial kitchens | Foodservice Equipment Journal. (2016). Foodserviceequipmentjournal.com. Retrieved 23 October 2016. Meaning of commercial cooking. (2016). Answers.com. Retrieved 23 October 2016. Settle, T. (1932). The author's reply to the discussions on Commercial cooking by electricity atLondon, Birmingham and Edinburgh. Journal of the Institution of Electrical Engineers,71(427), 188-191. Walsh, S. Walsh, C. (2010). Commercial cookery. Frenchs Forest, N.S.W.: Pearson Australia. What Makes a Commercial Kitchen? (2016). Smallbusiness.chron.com. Retrieved 23 October2016.