Old Spice Advert Analysis

Old Spice Advert Analysis The Old Spice advert is a short 33sec advert, which introduces a well toned, sporty and attractive looking man to the viewer (the quintessential dream man). The on-screen protagonist asks the female audience to look back and forth between himself and their own partner which essentially requires the female audience to compare their partners with the on-screen protagonist. The advert provides three scenarios that cleverly sum-up what every woman is supposedly meant to be aspiring towards: being connected to an attractive, well-built man; success and high social status and not having to wake up and find their coffee cold! This is done by introducing the protagonist in the shower explaining to the viewer that even if their man is not as attractive and well-built as he is, he can at least smell like him if he changes from using lady-scented shower gel to the more manly, Old Spice shower gel. Of course, an understanding of women and their olfactory systems adds to the interpretation of the advert by hinting that even the slightest smell of Old Spice could possibly allow women to remove themselves from their current relational predicament and dream of partners similar to our on-screen protagonist. The narrative then moves to a scene aboard a small, but luxurious motor-yacht. Once again, the female audience is asked to look back and forth in order to engage in some form of comparison. The women are asked to locate themselves aboard this motor-yacht but now with a man that their man could smell like. Further references to wealth (diamonds) and realised dreams (tickets to that thing you love) are implied. However, before one distances oneself from the advert due to the sheer outlandish nature of the advert (and hence the marketing gurus losing their target market), the protagonist is suddenly located on a white horse (reference to a knight in shining armour?).More importantly, he mentions that he is, after all, on a horse- a seemingly possible task for even the most ordi nary man, which bodes well with the final phrasing: Anything is possible with Old Spice. Genre The text selected is clearly a commercial advertisement: a tele-communication advert. Advertisements are meant to persuade an audience, in this case, the female audience, to take up some form of action. It is common knowledge that a large majority of women are in control of the monthly grocery shop, so it is rather clever that this advert is aimed at persuading women to buy toiletries geared towards their man. This is accomplished by appealing to the female audiences emotions. Due to the rise of Hollywood, many women tend to find themselves escaping to a dream-like existence with their dream partner. What this advert does, is allow women to venture into this world and in doing-so, gives them a very strong reason to purchase the product. Audience This particular advert could possibly offer a connection with women who feel trapped or disillusioned with their current situation or state of affairs. If that interpretation is perhaps too deep, it could literally, also be appealing to women who merely want a means of escape to a world that they dream of but will never actually have access to. It offers a world full of material success, social esteem, and endless happiness. Most of us today would love to be high-flyers who could jet off to dreamy island retreats where we are indulged in all the things we love including diamonds and a beautiful, sexy man at our beck and call. However, most of us will never have that so Old Spice is offering a cheaper alternative allows your man to at least smell like he is worth a million dollars. In our opinion the rhetorical situation includes three aspects: audience, purpose, and context In this case, the target audience is women who shop for their partners, or possibly the metrosexual man. It is intended to make the women want a man like Isaiah Mustafa and therefore, purchase the shower gel because if he will never look like him, he can at least smell like him. Construction This is a very cleverly put-together TV advert. It firstly, makes use of a very well-know actor, namely, Isaiah Mustafa, to appeal to the female audience. Secondly, and most importantly, this commercial is made with only one shot yet it portrays three totally different scenes (discussed in more detail in the mise-en-scene discussion below). The first is a shower/bathroom scene, followed by an outdoor scene on a motor yacht and the third is of the actor on a white horse. It is a colour TV commercial with no sub-headings or non-diagetic sound. This is rather unusual as most TV commercial adverts make use of non-diagetic sound to create an atmosphere that will enhance the persuasive quality of the advert. Even though this advert is made with only diagetic sound (the voice of the actor), it is more than enough to entice the female audience as Isaiah Mustafa was clearly equipped with a very manly, sexy and appealing voice (and that is not only my opinion!). Mise-en-scene: The construction of the shots within this advert is very clever and deceiving. Seeing as it offers three totally different scenes, one would think that it required several differing shots put together by various editing techniques. However, this advert appears to have only one shot. It starts with an establishing shot which is a wide angle, long shot used to set the bathroom/shower scene. The camera then slowly zooms in until it settles on a medium shot emphasising the physique of the protagonist. The camera then gives an illusion of tilting downwards which would be in line with the request for the viewer to look down but in actual fact it is stationer. The illusion of the camera tilting down seems to have been perfected by the removal of part of the mise-en-scene (shower/bathroom set). Once the bathroom set has been removed, the medium shot becomes a long shot which re-establishes the location of the next scene. The camera then dollys to the right as it follows the ac tor to the right side of the boat. The camera angle is still eye-level. The camera then zooms in to a medium shot and after a few seconds zooms out again to show the actor now sitting in a horse. The clothing used in the advert ingeniously adds to the various settings portrayed in the advert. A towel is wrapped around more formal white chinos to portray a bathroom scene. This is then removed as the advert moves to the motor yacht scene. Institutions The advert was put together for Old Spice in an attempt to increase/boost sales of their Old Spice shower gel.

Human Nutrition

Review your iProfile Journal, the dietary reference intake (DRI), and the iProfile Intake Spreadsheet. Does your dietary intake for the day you recorded provide a healthful diet? Why or why not? The dietary intake that was recorded for day one provided for a healthful diet. I consumed Did you consume the recommended DRI from each of the food groups, vitamins, and minerals? Good nutrition is important for everyone. Healthful diets enable people of all ages to work productively and feel their best. A food journal of consumed food will allow an individual to understand which food groups provide a healthy fat content as well as vitamins and minerals. The following is an analysis of my food intake for September 14, 2008 using the Nutrition Policy and Promotion (CNPP) Website. The Center is a wonderful way to obtain a portion of the vitamins needed every day. When reviewing my recorded intake and analyzing the results, I realized that changes still needed to be made. While vitamins and minerals such as Thiamin, Riboflavin, and Niacin, Vitamin B6, Vitamin B12 and Zinc were met, other daily vitamin and nutrient recommendations were not met. In conclusion, one way to understand which food Which groups of foods are underrepresented or overrepresented in your diet? If you did not consume the recommended number of servings from each group, explain why. Propose how you might consume the recommended number of servings from each group in the future. Paying attention to food labels and making daily adjustments to my food intake will ensure that the appropriate amount of calories, proteins, carbohydrates, vitamins and minerals are consumed. Some areas I consumed the recommended minimum number of servings for the food group in the pyramid, in other areas I consumed about half of the recommended servings for the food group, while yet in one specific area I didn't consume any servings of the food in the food group of the pyramid. Did your diet provide an adequate variety of foods, or were your choices limited? Refer to the Food Pyramid in iProfile to see how you fulfilled your goals for the various food pyramid groups. If you did not eat a variety of foods, how might you expand your field of choices? The food groups that are outlined by the food pyramid are imperative to staying healthy. Everyone should be cognizant when eating meals and snacks so they consume the right amount of each food group. If a person is not taking in consuming the adequate amounts of a certain food they will become deficient in the recommended amounts of vitamins and nutrients. The body depends on our intake of the proper nutrients in order to function properly and stay healthy. Eating healthy is not just something that people do in order to keep their bodies healthy, but it also helps to keep their minds healthy and focused. There are many times that I will go without eating, or will eat things that are terrible for me, and afterwards I feel like doing nothing but sleeping. Not only does my body feel tired and unmotivated, but my mind feels like Compare your diet to that of the sample profile for Kelly Watson. Whose diet provides the best opportunity for health and well-being? Which profile provides the best philosophy of health? Provide a rationale for your answers. My diet compared to Kelly Watson’s provides the best opportunity for health and well-being. In addition, the profile that I have established is the best philosophy of health. Kelly’s consumed a lot of sugar, fats and empty calories. Also, some of the foods that were consumed did not provide the best nutritional value and could have either been exchange for a healthier choice or eliminated. In addition, some of the portions could have been reduced as well. The convenience of prepared food that is readily available to us in today’s society has changed the dynamics of the way many people consume food. It is much easier to grab a burger, order of French fries, or pizza than prepare a salad at home for lunch the next day. This in a sense has given many people the idea of leaving the responsibility of healthy food preparation to the different restaurants that are available to us each day. Cite two references other than the course texts. Format your paper consistent with APA guidelines.

Black Aesthetics Essay

Black Aesthetics The word â€Å"aesthetics† can be defined as a branch of philosophy that critically reflects on art, culture, and nature. It is a view, opinion, or an attitude toward what is considered offensive or acceptable. It is more scientifically defined as a critical judgment of the sensory emotional values that exude from the nature of beauty, art, and taste. Aesthetics as it pertains to the black community or simply â€Å"black aesthetics† refers to ideologies and perspectives of art that centers around back culture and life. Black aesthetics spawned from the Blacks Arts Movement of the 1960’s where blacks demonstrated that you didn’t have to assimilate into white American culture. The movement refers to a period of African American creativity beginning in the mid-1960’s and continuing through much of the 1970’s. It was a pivotal moment in African American literature. It inspired black people to establish their own publishing houses, magazines, journals and art institutions. It led to the creation of African American Studies programs within universities. It all precipitated from the assassination of Malcolm X in 1965. Linked both chronologically and ideologically with the Black Power Movement, The BAM recognized the idea of two cultural Americas: one black and one white. The BAM pressed for the creation of a distinctive Black Aesthetic in which black artists created for black audiences. The movement saw artistic production as the key to revising Black American’s perceptions of themselves, thus the Black Aesthetic was believed to be an integral component of the economic, political, and cultural empowerment of the Black community. The Black Arts Movement called for an explicit connection between art and politics. This movement created the most prevalent era in black art history by taking stereotypes and racism and turning it into artistic value. The concepts of Black Power, Nationalism, Community, and Performance all influenced the formation of this national movement, and it proliferated through community institutions, theatrical performance, literature, and music. One of the biggest problems that black Americans have been dealing with since being removed from our homeland is self-identification within western civilization. American culture was initially shaped by many European races and cultures coming together through shared ideals and values in which, has attributed to our diversity. However, other races did not always have a choice; all of the enslaved Africans were forced to assimilate. During the late 1950’s and early 1960’s, many African nations were struggling for their independence from Europe. Their struggles correlate to the struggle of blacks in the United States during the same time period. Since the 1880’s, when European nations colonized Africa, Europe had almost complete control over the continent, but this changed during the 1950’s and 1960’s. By 1958, ten African countries had gained their independence, and sixteen more joined the list in 1960 alone. With these nations gaining heir independence, it demonstrated the ability of blacks to overpower their white oppressors. The Black Power and Black Arts Movement in the United States were the result of just that. Who are black people, what are black people, what is their relationship to America and the world? It must be repeated that the whole myth of â€Å"Negro citizenship,† perpetuated by the white elite, has confused the thinking of radical and progressive blacks and whites in this country. The broad masses of black people react to American society in the same manner as colonial peoples react to the West in Africa, and Latin America, and had the same relationship that of the colonized toward the colonizer. Too long have we allowed white people to interpret the importance and meaning of the cultural aspects of our society. We have allowed them to tell us what was good about our Afro-American music, art, and literature. How can a white person who is not part of the black psyche (except as the oppressor) interpret the meaning of the blues to us who are manifestations of the songs themselves? Black people concerning the contributions that we have made in shaping this country must make a thorough re-examination. If this re-examination and re-evaluation is not made, and black people are not given their proper due and respect, then the rivalries and contradictions are going to become more and more evident, more and more intense, until there is a national uproar.

The Death Of Joseph Stalin - 1829 Words

â€Å"Death is the solution to all problems. No man - no problem.† This is a direct quote from one of the most notorious men in history, Joseph Stalin. Stalin was the leader of the Soviet Union from the mid 1920’s until his death. The period in which he ruled over the Soviet Union was known as the Reign of Terror because he was a malicious leader who was ready to do anything to maintain the level of power he achieved. He will forever be remembered as a cold blooded and heartless leader, who took the lives of millions without remorse. This research paper will cover this notorious and deceitful dictator and his early life, rise to power, his reign of terror, and the aftermath of his actions. Joseph Stalin was born on December 18, 1879, in Gori, Georgia, which was a Russian peasant village. His birth name was Vissarionovich Dzhugashvili, but he was later referred to as Joseph Stalin, which is what he is known as. His father was Besarion Jughashvili, and was a cobbler. 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